Beyond the farm gate: Capturing more value from Canadian agriculture (Manitoba Chambers of Commerce)

EMILI’s Agriculture Enlightened 2026 is featured by the Manitoba Chambers of Commerce.

Agriculture has long been one of the foundations of Manitoba’s economy and a significant contributor to Canada’s economic prosperity. Its impact extends well beyond the farm gate, supporting food processing, manufacturing, transportation, research, innovation and employment across the province.

At Agriculture Enlightened 2026, the From Farm Gates to Global Markets: Building Competitive Canadian Agriculture panel discussed that Canada’s opportunity is not simply to grow and export more. It is to capture more of the value of what we grow.

The session brought together Tyler Groeneveld, Chief Executive Officer of Protein Industries Canada; Leif Carlson, Vice President, Markets and Trade at Cereals Canada; Hailey Jefferies, Founder of Prairie Fava; and Elisabeth Saftiuk, Acting President and CEO of Manitoba Chambers of Commerce.

Together, they offered valuable perspectives on expanding domestic processing, developing international markets and creating the conditions for Canadian agri-food businesses to innovate and grow.

Read the full article by Elisabeth Saftiuk for the Manitoba Chambers of Commerce.